The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution.
Marketing Management: A Strategic Decision-Making Approach pdf download
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Marketing Management: A Strategic Decision-Making Approach download
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